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Search engine optimization is a process that improves the ranking of a website on search engine results on Google, Yahoo, Bing and others. This means when someone goes to look for the services or product you offer, your website appears as among the top (or the top).

This can bring you new clients year after year.

We explore important techniques that boost your search engine rankings.

On-site optimization
The first step in Search engine optimization is to make sure your website has your chosen keywords. Ideally the keywords should be included in

1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. This is the bold text that come in the search engine results. This is usually a short sentence that describes the content of the page in 250 words or less.

2) Description – this is also in the meta tags. The meta description is longer than the title and give more information.

3) Content – obviously the content needs to have keywords both for the human eye as well as search engines. Do not over-exaggerate by putting the keyword too many times.

4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.

Offsite optimization – link building
Off-site Search engine optimization involves having third party websites link to your website. When a website has many back links, search engines consider it to be more popular and it gets ranked higher than others.

As much as possible, make sure you use the chosen keywords as anchor text.

You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.

Building links involves several activities:
1. Articles
When you post content in article directories, they allow you to put a link back to your website. There are hundreds of article directories that can provide permanent links back to your website.

Not only does article marketing bring you clients directly, but it also improves your search engine ranking.

2. Profiles
Social networking media like Facebook, Twitter, LinkedIn, etc, allow you to leave your link in your profile on your account. There are hundreds of such sites available.

3. Web 2.0 properties
Be sure to post your articles in web 2.0 blogs like WordPress, Squidoo, Blogger, etc. They allow you to have a link back to your website.

4. Classified directories
Thousands of directory websites allow you to post classified ads with a link back to your website.

5. RSS
Be sure that you submit your website to RSS directories if your website has an RSS feed. This way, your website will be distributed to other websites with a link back to your website.

6. Videos
Video marketing has gained popularity in Search engine optimization.
Be sure to distribute your videos to all video sites for best results.

7. Bookmarks
There are hundreds of book mark sites that allow posting your link and a summary of your content. Search engines love these sites, and can boost your search engine rankings within a few days.

8. Blog and forum commenting
If done right, this can be very beneficial, providing drastic search engine benefits. Unfortunately this method is abused and can lead to most of your comments being deleted as spam if not done right.

These SEO techniques are the most popular and can boost your position in search engine results drastically.
You must make sure that your real estate investor website is well optimized for search engines so that it continues bringing you new clients for years to come.

For more details visit www.realestateinvestorswebsites.net